About Us

Top Quality Jewelry Creations since 1989

Welcome to Direct Jewelry and Mira Bella Boutique, where excellence in jewelry meets a welcoming atmosphere since 1989.

For over three decades, our passion for crafting top-quality jewelry has been matched only by our commitment to affordability. As a small business, we prioritize creating a warm and inviting environment for our customers. Whether you're accompanied by children or pets, you'll always feel at home when you step into our store.

Meet Mike Assini, the dedicated owner, and his wife Darla, both ready to assist you with personalized service. Our mission is simple: to ensure complete customer satisfaction with every visit. With Mike's GIA (Gemological Institute of America) Certification, you can trust in our expertise and adherence to professional standards. Known for his integrity and dependability, Mike has built a reputation for honest and trustworthy service.

Don't just take our word for it; explore our online reviews to see why so many have entrusted us with their jewelry needs. We look forward to welcoming you soon to Direct Jewelry and Mira Bella Boutique.

Customer Testimonials

Read what some of our satisfied customers have to say about us.

I love this store!!! Mike, the owner, is always so helpful whenever I go in to the shop, and always has the best jewelry, bags and other accessories to browse. Definitely recommend 10/10!!!

Madison Smith

Mike and Darla are a wonderful couple to work with. Mike really took the time to help me create my custom wedding ring.

Tami Krysko

Love Direct Jewerly & Mira Bella Boutique, they have a lot of variety of Jewerly & if they don’t what you want the owner will try his best to find it. It’s a great shop. I highly recommend.

E Ranallo

Outstanding customer service. Mike’s attention to detail is amazing. His knowledge and expertise is tremendous. You owe it to yourself to go see Mike.

Sharon Palonis

Mike is a good guy that can be trusted to get you the best deal on new jewelry and jewelry repaired. I have had several gold pieces repaired and it was fixed quickly and came back in excellent shape.

Linda Kikta

Great service! Mike was very helpful, assisted me on more than one occasion. Repaired and changed batteries to many of my watches as well as purchased many pieces.

Nico Antonio

I have a Blessed Mother/Jesus pendant that had a broken circle holder for my chain. Took it to Mike on Thursday and had it back by Friday. Had several choices and the pricing was very competitive.

Heather Haddad

I was looking for an engagement ring. Had a great experience, great selection,great service. Mike took the time to answer all my questions and educate me about diamonds.I would recommend Direct when looking for fine jewelry!

Gary Gorajewski

I purchased my wedding band here 32 years ago. I recently had a ring repaired and it turned out beautiful. I would highly recommend this jeweler for all your jewelry needs.

Luanne Lowry

The boutique section has amazing specialty items, especially purses. There are a lot of gift choices at a reasonable price. The employees and the owner, Mike, are wonderful and will help you make the perfect selection.

Donna Marucci

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